Shanker Seetharaman — UX Designer

UX Designer · Product thinker

I design digital products end to end — research to release — for government platforms, enterprise CRM and everything between.

I design like a researcher and ship like a product owner.

Core competencies

figma adobe suite framer builder.io lovable ux research ux psychology html css react (basic) javascript (basic)

Diving deeper into

system design human-computer interaction interaction design cognitive science data visualisation systems thinking

What I do → Reveal ↗

Selected work

2023 — 2026

01 · Mobile app · Government of India

A farmer's question isn't answered until an expert can stand behind it

Two years as the sole designer of the farmer app for Kisan Sarathi, the national farm-advisory platform connecting farmers with scientists at 730+ Krishi Vigyan Kendras. Tested every Friday by KVK experts across India and now live on Google Play (1 lakh+ downloads): expert queries, video consultations, webinars, advisories and a national poll. Includes the AI version I proposed, and why the client was right to reject it.

Mobile appGovernment UXStakeholder-led

02 · Design system · Government of India

A component isn't finished until you've designed its worst day

Contributing components and patterns to UX4G, the Government of India's official design system — OTP, Modal, Accordion, Card, and a multi-step eligibility pattern with a three-outcome model. Contracted team work, honestly attributed: no individual public credit, and I say plainly which decisions were mine versus policy handed to me.

Design systemsAccessibilityGovernment UX

03 · Self-service kiosk · Cyntra, 2023–24

A kiosk isn't finished until it's ready to wear someone else's colours

Sole designer of BREEZ, Cyntra's self-service kiosk, over about six months. Designed for food ordering on the Sunmi K2, then carried retail checkout and entry tickets on the same layout and components, with coupons and a confetti success moment to stand out in a crowded market. Re-skinned for brands and live today at INA Dilli Haat and at food stalls in the USA, including Dosa Adige.

Kiosk UXComponent foundationMulti-brand theming

04 · D2C commerce · Freelance

When you sell purity, the proof is the product

Building Anveshan's storefront and mobile app from scratch as sole designer — turning unverifiable purity claims into inspectable evidence, and designing an app people had a reason to keep. Live in production across web, iOS and Android.

E-commerceNative appDesign systemTrust design

05 · E-commerce · Freelance

A product page should argue for its price

Redesigning Gauri Kohli's e-commerce platform in Figma and rebuilding it on Shopify — from room-based navigation to occasion-led browsing, and product pages that carry material and provenance the way a shop clerk would. The exact structure I designed is still live today.

Information architectureShopifyPDP system

06 · Product design · Self-initiated

One food court, one cart

A unified QR-ordering concept that lets food-court visitors order from multiple outlets in a single cart and one checkout — grounded in a competitive teardown, mapped end to end, and resolved into a full hi-fi UI. Written up honestly, gaps and all.

Competitive analysisUser flowsHi-fi UI

Experience

2020 — Present

Bellurbis Technologies

Current

Oct 2024 — Present

UX Designer Noida, Uttar Pradesh

Leading UX for Kisan Sarathi, a nationwide MeitY platform — designing tools that let 3,000+ agricultural experts across KVKs and ICAR create and share content with farmers. See the farmer app case study →
Building accessible, cohesive design systems that shape how farmers across India access essential information and services.
Contributing to UX4G, the Government of India's official design system, alongside this — see the case study →

Government platformsDesign systemsAccessibility

CyntraLabs

Aug 2023 — Jul 2024 · 11 mo

UX Designer Noida, Uttar Pradesh

Introduced Agile practices into the design workflow, speeding up project delivery.
Led end-to-end design for a consumer-facing mobile app, growing user engagement.
Ran daily stand-ups and bi-weekly sprint reviews to keep design decisions visible to stakeholders.
Sole designer of BREEZ, Cyntra's self-service kiosk, now live at INA Dilli Haat and in the USA. See the case study →

Kiosk UXAgileMobile appStakeholder alignment

Transformative Learning Solutions

Mar 2022 — Jul 2023 · 1 yr 4 mo

UX Designer Gurugram, Haryana

Led a full redesign of the company website around a user-first approach to strengthen brand identity.
Improved mobile responsiveness, navigation and usability through direct UX research and testing.
Partnered with developers, marketers and product managers for a consistent cross-platform experience.

Web redesignUX researchCross-functional

Truffle Nation Baking Academy

Jan 2020 — Jan 2022 · 2 yr

UX Designer Delhi, India

Redesigned social media and brand visuals, lifting online engagement by 40%.
Designed and managed website interfaces and social visuals aligned to brand and user needs.
Worked with marketing and development teams on responsive, SEO-friendly design.

Brand designSocial mediaSEO-friendly UX